What My Two Year Old Taught Me About Marketing Online and Offline
by: Douglas Titchmarsh
What can you learn about marketing from a two year old?
Quite a lot actually.
Two year olds are humans and will show you exactly how
they will react to a situation without any false ideals
or actions to mask their true feelings.
My own two year old responds to emotions, so I figured
that so would my customers in my business. When I need
her to do something, my daughter will stubbornly refuse,
but I can often remind her of the fun she had last time
we done it, and she will happily go along.
If you can setup a similar emotional response in your
customer, they will be more likely to purchase your
products. Try to remind them of something you know
will bring out a positive response in most people, a
time when they were young and enjoying a ball game
or when they first succeeded in riding a two wheel
bicycle. Relate this to your products effect on their
life.
My toddler doesn't like having her hair washed, to
convince her to have it done we use a bribe we know
she will want to have. A sweet, or a story book
usually does the trick.
Our potential customers like to think they're way
beyond the antics of a two year old, but how many
will resist this old marketing ploy of a free gift?
There is a potential flaw here, my daughter has learnt
to try to checkout the goods being offered first
before she agrees to the bribe, and your customer
will need some kind of assurance that the gift is
worth whatever effort you ask in return, whether it
is to entice them to your site or get them to sign
up to your email list.
Make your bribe more than worth the required task
for your customer.
(continued...)
What My Two Year Old Taught Me About Marketing Online and Offline
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